Now, I’m not one to often speak about marketing trends or trending marketing techniques, as I truly believe in the power of evergreen marketing. However, there’s something to say about two trends that are blowing up the social media and marketing world lately. That is none other than Taylor Swift and her era’s tour and, […]

With the increased popularity of Instagram Threads, now is a great time to discuss some of the biggest marketing mistakes I see as a digital marketer for wedding professionals.  Now, I am not saying threads is a mistake by any means. But I am saying be strategic and careful where you invest your time. As […]

I like to think of email marketing as a secret weapon when it comes to your digital marketing strategy. As a completely separate entity from your social media, you have the opportunity to customize your email marketing plan as much or as little as you’d like. However, it is not often used to its full […]

For many wedding professionals, there comes a time when you feel like you’ve hit a plateau in your current market or you have reached the top of your local wedding community. Once this has occurred, you may (or may not) be ready for a change. But how do you market your wedding business to a […]

It is common for wedding professionals to have a backlog of wedding content that has been unpublished from the previous wedding season(s).  The question is, how do you take advantage of this content on Pinterest? Today we are sharing with you some do’s and dont’s of sharing your backlog of wedding content on Pinterest. Do’s […]

The slow season for wedding businesses, also known as the off-season, varies from company to company and region to region. However, no matter when your slow season is, I bet you are still busy working away on the administrative side of things. From meeting with leads to sending out proposals, it never stops. Even though […]

Are you a wedding professional struggling with producing new content at the end of the year or around the holiday season? Don’t fret! We all hit the creative slump! That is why I am here to share with you seven creative ways to repurpose your content so that you can get back to doing the […]

As a business owner, you have enough to worry about, so why not prepare your wedding business for the influx of newly engaged couples coming during the engagement season?  Follow all of these steps below or even just a few to help you save time in your business and prepare yourself for engagement season. 6 […]

This week we are focusing on the top six Pinterest best practices for wedding professionals. Use these Pinterest tips to help you develop good Pinterest marketing habits and to help you kick any bad Pinterest marketing habits you may have. Pinterest Marketing Best Practices 1. Pin consistently Gone are the days when Pinterest wants you […]

Like most wedding professionals, Instagram is probably your top channel for marketing. That’s why it’s KEY to have a good understanding of what to do and what to avoid when it comes to social media marketing in the wedding industry. As a fellow wedding planner myself, I want to share with you some good habits […]