When it comes to social media marketing for wedding professionals, one thing is clear: the wedding audience is unique. Couples planning their weddings aren’t on social media for the same reasons as followers of other industries, like health and fitness. To make your wedding social media strategy effective, it’s essential to understand what sets this […]
When it comes to building your online presence, having a solid social media strategy is a game changer. It’s not just about posting regularly; it’s about creating content that really speaks to your target audience. That is why we are sharing with you some simple yet effective social media marketing strategies to help you spend […]
If you are feeling lost with your social media marketing and don’t know where to begin? Then this interview with Alisha Kumar an expert marketer and social media manager, is for you! Alisha is the founder of The Social Project and is known for working with some incredible brands such as Bumble, Peloton and Saje […]
For many wedding professionals, there comes a time when you feel like you’ve hit a plateau in your current market or you have reached the top of your local wedding community. Once this has occurred, you may (or may not) be ready for a change. But how do you market your wedding business to a […]
For many wedding planners, 2022 was their busiest wedding year to date. With a backlog of wedding content starting to roll in, it is easy to feel overwhelmed about what to do with this fresh new imagery. That is why I am sharing an easy-to-use strategy to help you take full advantage of your backlog […]
Like most wedding professionals, Instagram is probably your top channel for marketing. That’s why it’s KEY to have a good understanding of what to do and what to avoid when it comes to social media marketing in the wedding industry. As a fellow wedding planner myself, I want to share with you some good habits […]
Keywords and hashtags are the two words in digital marketing that are often used interchangeably and are commonly mistaken for one another. That’s right friends, they are not one and the same. So, if you don’t know the difference between keywords and hashtags, no worry! Let me show you! Are Keywords & Hashtags The […]
As a wedding professional, you may be relying heavily on your social media presence for marketing. What if I were to tell you that social media is not the be all end all for marketing your business? Sure social media marketing has its advantages for wedding vendors however there are some downfalls of putting all […]