If you are feeling lost with your social media marketing and don’t know where to begin? Then this interview with Alisha Kumar an expert marketer and social media manager, is for you! Alisha is the founder of The Social Project and is known for working with some incredible brands such as Bumble, Peloton and Saje […]

Now, I’m not one to often speak about marketing trends or trending marketing techniques, as I truly believe in the power of evergreen marketing. However, there’s something to say about two trends that are blowing up the social media and marketing world lately. That is none other than Taylor Swift and her era’s tour and, […]

When you think about wedding showcases, I bet stuffy ballrooms with boring bridal booths and bags filled with bridal swag come to mind. I know for me, it certainly does! But bridal expos and wedding showcases are so much more than that! To get a clear understanding of the world of in-person marketing at bridal […]

With the increased popularity of Instagram Threads, now is a great time to discuss some of the biggest marketing mistakes I see as a digital marketer for wedding professionals.  Now, I am not saying threads is a mistake by any means. But I am saying be strategic and careful where you invest your time. As […]

When it comes to selling your services as a wedding business, do you ever feel like a hamster runner on a wheel- chasing after the same prize with limited results? Sometimes, the biggest issues in our businesses can be solved with the simplest solutions (and of course some good ol’ fashion hard work). This month […]

I like to think of email marketing as a secret weapon when it comes to your digital marketing strategy. As a completely separate entity from your social media, you have the opportunity to customize your email marketing plan as much or as little as you’d like. However, it is not often used to its full […]

Wedding blogs and wedding portfolios are two popular ways that wedding professionals showcase weddings online. Both can be useful for giving potential clients an idea of the wedding services a wedding vendor offers. While they may seem similar, they serve different purposes and are created differently. Today we will explore the differences between a real […]

Having your work published is a common goal for many wedding professionals. But knowing where to start and how to get published can be a bit daunting and overwhelming. That is why we sat down with Meghan Ely of OFD Consulting to discuss all things wedding PR and wedding publication related. No matter your wedding […]

It’s time to stop posting real wedding blogs with just photos and no copy! In order for your blogs to be discovered by Google, your blogs need words, NOT just photos! So why not make those words count and tell a story your ideal clients want to read? Below we share with you easy steps […]

As a previous virtual assistant for wedding professionals, I cannot stress the importance of having your wedding systems in place. By having clear systems you will find a sense of peace with your work flows and be less stressed. You will find yourself organized and with more time so that you can focus on your […]