A Virtual Assistant, also known as a VA, is a self-employed professional who works as an independent contractor. As an independent contractor, they set their own hours and rates and define their own contracts. They also provide their own business essentials such as a computer, insurance, health care, etc. From implementing systems in your business […]

For many wedding professionals, knowing when to begin outsourcing as a wedding business can be just as overwhelming as knowing what to outsource. That is why we are sharing with you a breakdown of when to begin outsourcing based on your peak wedding season. The goal is to start outsourcing in your slow season so […]

Can you imagine what life would be like if you had a crystal ball to tell you what would happen in the future? Pinterest Predicts is just that! This report will help shape some of the 2024 wedding trends we expect to see in the coming year. It highlights everything from decor to beauty and […]

Known for her life-changing career shift from being a luxury wedding photographer to a Business Coach For Wedding Professionals, Aislinn McKenna is filled with incredible knowledge and mindset techniques that will help you achieve your goals as a wedding professional. She uses her experience from her decade-long career as a wedding photographer to help wedding […]

If you are feeling lost with your social media marketing and don’t know where to begin? Then this interview with Alisha Kumar an expert marketer and social media manager, is for you! Alisha is the founder of The Social Project and is known for working with some incredible brands such as Bumble, Peloton and Saje […]

Now, I’m not one to often speak about marketing trends or trending marketing techniques, as I truly believe in the power of evergreen marketing. However, there’s something to say about two trends that are blowing up the social media and marketing world lately. That is none other than Taylor Swift and her era’s tour and, […]

When you think about wedding showcases, I bet stuffy ballrooms with boring bridal booths and bags filled with bridal swag come to mind. I know for me, it certainly does! But bridal expos and wedding showcases are so much more than that! To get a clear understanding of the world of in-person marketing at bridal […]

With the increased popularity of Instagram Threads, now is a great time to discuss some of the biggest marketing mistakes I see as a digital marketer for wedding professionals.  Now, I am not saying threads is a mistake by any means. But I am saying be strategic and careful where you invest your time. As […]

When it comes to selling your services as a wedding business, do you ever feel like a hamster runner on a wheel- chasing after the same prize with limited results? Sometimes, the biggest issues in our businesses can be solved with the simplest solutions (and of course some good ol’ fashion hard work). This month […]

I like to think of email marketing as a secret weapon when it comes to your digital marketing strategy. As a completely separate entity from your social media, you have the opportunity to customize your email marketing plan as much or as little as you’d like. However, it is not often used to its full […]