Wouldn’t it be amazing to have a resource to go to that predicts the trends of your marketing platform? Pinterest Predicts is just that. It is a not-yet-trending report with a glimpse into the future of what people will be searching for in 2023. Pinterest predicts is an essential tool to have if you are prioritizing Pinterest marketing for your wedding business. That’s why I’m sharing with you a summary of the 2023 Pinterest Predicts report and how you can apply it to your wedding business.
What is Pinterest Predicts?
Each year Pinterest releases a “not-yet-trending report”. In this report, the platform predicts items that will be popular for the coming year; think of it as a glimpse into the future of what people will be looking for. In the past three years, 80% of Pinterest’s predictions have come true. So, if you follow these predictions, there’s no doubt that your content will do well.
Below I will share with you some of the top predictions, how they will shape the wedding trends for 2023, and some keywords to keep in mind.
Pinterest Predicts Trends For The Wedding Industry
Rust Married
It’s no doubt that brides look to Pinterest for wedding design ideas and wedding inspiration, so this prediction will be all over your 2023 wedding designs. In 2023 Pinterest is predicting wedding colour palettes with warm orange hues. Think Terracotta meets burnt orange with a splash of copper or rust. From bridesmaid dresses to floral arrangements and linens, burnt orange is in, and blush pink is out.
Trending keywords: Burnt orange wedding theme, Terracotta wedding bridesmaid dresses, orange wedding centrepieces, copper saree, orange dress outfit wedding
Free spirits
I think all wedding pros can support a predicted trend: the rise in craft cocktails. From fancy mocktails to aesthetically pleasing drinks, fancy cocktails are on the rise. There is no greater time to encourage your couple to have a custom cocktail or maybe even incorporate a mocktail bar into their wedding reception.
Trending Keywords: Fancy non alcoholic drinks, mocktail bar, cocktail garnish ideas creative, fancy ice cubes, creative cocktails presentation
The YOLO Years
With most pandemic restrictions lifted, people are looking to plan epic parties. Even though this trend mainly focuses on milestone birthday parties, I predict it will crossover to important wedding celebrations. Celebrations will take on a whole new meaning as custom cookies, cakes and anniversary parties are on the rise. If you have been in the wedding industry for quite some time, your couples may be celebrating milestone anniversaries and are looking to party.
Trending Keywords: Golden anniversary party, 50th anniversary cookies decorated, silver jubilee cake, 25th anniversary
Airy styles
During bridal fashion week, we saw a rise in elaborate bridal ballgowns and bridal sleeves. The trend of airy and ethereal details will continue with lots of lace, tulle, ruffles and shimmer. This dreamy fashion trend is sure to cross over into wedding dresses, bridesmaid dresses and wedding guest outfits.
Trending Keywords: Shimmery dress, lace long sleeve top, Tulle sleeves and sheer pants outfit
Wildflours
For the bakers out there, wedding cakes and cupcakes are going to look a whole lot sweeter with the influence of apothecary aesthetic. People are looking to nature for baking inspiration. With this, we will see a rise in edible flowers, floral desserts and even edible cupcake bouquets.
Trending Keywords: Daisy cupcakes, Wildflower cupcakes, purple floral cake, sage green cupcakes
Fringe with benefits
This fun fashion trend started to make an appearance in 2022 bridal fashion with bridal outfit changes. We will see brides change into after-party dresses with fringe details that are perfect for movement and dancing. Think festival meets after-party.
Trending Keywords: Fringe dress outfit, tassel jacket, beaded fringe dress, fringe wedding dress, black fringe skirt outfit
All the raves
A wedding may not be your typical place for a rave; however, after-parties are on the rise, and people want to let loose and dance it out. If your couple wants to plan a wedding after-party, consider incorporating some fun elements from rave culture, such as neon lighting, glitter, lasers and out-of-this-world party elements.
Trending Keywords: Rave party aesthetic, techno style, music mixer
Micro Makeover
Nothing says a new year like a fresh start and a new style. People are now realizing that more does not always have to mean more, so minimalist tendencies are trending. This means bridal beauty is expected to be small and simple this year. Hair cuts are going shorter, meaning brides will need hair accessories, and nails are becoming more simplified.
Trending keywords: Short braid hairstyles and micro french nails.
Check out the full Pinterest Predicts report here for more inspiration and to see all the predicted 2023 Pinterest trends. If you are looking for some help showcasing your incredible work to your Pinterest audience and future brides, be sure to reach out. I’d love to help with your Pinterest management!
