When you think about wedding showcases, I bet stuffy ballrooms with boring bridal booths and bags filled with bridal swag come to mind. I know for me, it certainly does! But bridal expos and wedding showcases are so much more than that! To get a clear understanding of the world of in-person marketing at bridal […]

With the increased popularity of Instagram Threads, now is a great time to discuss some of the biggest marketing mistakes I see as a digital marketer for wedding professionals.  Now, I am not saying threads is a mistake by any means. But I am saying be strategic and careful where you invest your time. As […]

When it comes to selling your services as a wedding business, do you ever feel like a hamster runner on a wheel- chasing after the same prize with limited results? Sometimes, the biggest issues in our businesses can be solved with the simplest solutions (and of course some good ol’ fashion hard work). This month […]

I like to think of email marketing as a secret weapon when it comes to your digital marketing strategy. As a completely separate entity from your social media, you have the opportunity to customize your email marketing plan as much or as little as you’d like. However, it is not often used to its full […]

The slow season for wedding businesses, also known as the off-season, varies from company to company and region to region. However, no matter when your slow season is, I bet you are still busy working away on the administrative side of things. From meeting with leads to sending out proposals, it never stops. Even though […]

It is an absolute honour to start the Details By Dallas Industry Expert Interview series with the one and only Alicia Keats of Alicia Keats Weddings & Events. For several years now, Alicia has received the honour of being on Vogue’s Top Wedding Planner list in Canada. Join us below as Alicia shares some key […]

Are you a wedding professional struggling with producing new content at the end of the year or around the holiday season? Don’t fret! We all hit the creative slump! That is why I am here to share with you seven creative ways to repurpose your content so that you can get back to doing the […]

As a business owner, you have enough to worry about, so why not prepare your wedding business for the influx of newly engaged couples coming during the engagement season?  Follow all of these steps below or even just a few to help you save time in your business and prepare yourself for engagement season. 6 […]

As a wedding professional, are you feeling bogged down with trying to keep up with Instagram, Instagram Reels, Facebook, Blogs, Twitter, Tik Tok & Pinterest!? With SO many marketing platforms, it is easy to get caught up in the posting game. Before you go ahead and spread yourself too thin trying to keep up with […]

This week we are focusing on the top six Pinterest best practices for wedding professionals. Use these Pinterest tips to help you develop good Pinterest marketing habits and to help you kick any bad Pinterest marketing habits you may have. Pinterest Marketing Best Practices 1. Pin consistently Gone are the days when Pinterest wants you […]